本文摘要：Regulators are investigating stealth banner ads for online gambling that show up only at night on Chinese search engine Baidu, in the second advertising scandal this year to engulf China’s alternative to Google.监管部门正在调查只有晚上才不会在中国搜索引擎百度(Baidu)上经常出现的有关在线赌的谜样横幅广告。

Regulators are investigating stealth banner ads for online gambling that show up only at night on Chinese search engine Baidu, in the second advertising scandal this year to engulf China’s alternative to Google.监管部门正在调查只有晚上才不会在中国搜索引擎百度(Baidu)上经常出现的有关在线赌的谜样横幅广告。这是今年席卷这家中国版谷歌(Google)的第二起广告丑闻。

The Beijing News alleged online gambling sites would register corporate accounts on Baidu through third-party advertising agencies, spoofing real companies that did not hold accounts with the search engine. They would then post ads that would appear only at night.《新京报》(The Beijing News)称之为，在线赌网站不会通过第三方广告公司在百度上登记企业账号，伪装成未曾在百度登记账户的现实公司。之后，它们不会投入只在夜间经常出现的广告。The Cyber Administration of China said it would investigate the matter and publish its findings “in due course”. In May, regulators vowed to crack down on misleading medical advertisements, in a case also involving Baidu.中国国家互联网信息办公室（“网信筹办”）称之为，将对此事展开调查并“在必要的时侯”发布调查结果。5月，监管部门曾誓言压制具备误导性的医疗广告，该案件也牵涉到百度。

Baidu, which said it had reported the latest case to police, acknowledged loopholes in its systems. “Baidu’s anti-cheating system still has deficiencies. As a next step, we will strengthen the accuracy and coverage of the system and combat illegal information with full force,” executive marketing director Gu Guodong told a press conference this week.百度称之为早已将此事报警，并否认其系统不存在漏洞。“百度在反作弊体系中仍不存在不完备之处，下一步，我们将更进一步强化辨识体系的辨识精度和覆盖度，全力压制处置非法内容，”百度大市场体系继续执行总监顾国栋本周在记者会上回应。It has been a difficult week for the company, which also faces US shareholders’ displeasure at a proposed buyout of its online video portal by its founder Robin Li.本周对百度来说是艰苦的一周，同时还在其创始人李彦宏(Robin Li)明确提出并购其在线视频门户网站一事上，面临美国股东的反感。

New York-based investment firm Acacia Partners, which owns just less than 1 per cent of the Nasdaq-listed company, has written to Mr Li, who is chairman and chief executive of Baidu. Its letter says his proposed $2.8bn purchase of the group’s 80 per cent stake in iQiyi would be “against the best long-term interest of Baidu and its shareholders” and “a grave mistake”.纽约投资公司Acacia Partners持有人这家纳斯达克上市企业略低于1%的股份。该公司致信百度董事长兼任首席执行官李彦宏，称之为他明确提出的以28亿美元并购百度在爱奇艺(iQiyi)持80%股份“不合乎百度及其股东的最佳长年利益”，并且是“一个严重错误”。

Baidu has come under pressure as customers switch away from personal computers to smartphones, increasingly accessing the internet through mobile devices and social networking apps rather than search engines. It has been selling off some investments in the fast-growing but lossmaking online travel and online video sectors. In February, Mr Li made a non-binding offer for iQiyi. At the time, Baidu said it had set up a committee made up of three independent directors to assess the proposal, which valued the internet video site at about $2.8bn.随着消费者从个人电脑改向智能手机，人们开始更加多地从移动设备和社交网络App（而非用于搜索引擎）用于互联网，百度日益忍受压力。它近来出售了在快速增长但往往亏损的在线旅游和在线视频板块的一些投资。2月，李彦宏收到对爱奇艺的非约束性契约。

当时，百度称之为早已正式成立了一个由3名独立国家董事构成的委员会对该契约展开评估。该建议对这家互联网视频网站的估值大约为28亿美元。

In April, Baidu came under fire for the placement of ads linked to a network of hospitals.4月，百度因投入与一家医院体系有关的广告而受到批评。

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